Learn to Spot Dealer Tricks, Negotiate Like a Pro, and Save Thousands!
4.9/5 star reviews
Thousands of happy customers worldwide
Paying thousands more than necessary due to hidden fees.
Getting locked into high-interest financing you don't understand.
Falling for flashy ads and bait-and-switch pricing.
Accepting a lowball offer on your trade-in.
Feeling pressured and anxious in the negotiation room.
Use our market-value formula to set a winning target price.
Master the 5-Step Negotiation Script.
Secure bank-level financing rates before visiting the dealership.
Identify and remove every hidden fee and add-on.
Drive away knowing you got the absolute best deal.
Uncover the real market value of any vehicle and create a target price before you set foot in the showroom.
Understand every financing option, interest trick, and payment trap so you never get stuck with a bad loan.
Recognize misleading advertising, fake discounts, and bait-and-switch tactics the moment you see them.
Get maximum value for your trade-in with proven appraisal and timing strategies.
Use the "5-Step Negotiation Script" to control the conversation and drive the price down.
Navigate add-ons, warranties, and F&I products so you only pay for what you truly need.
" I walked into the dealership armed with the course's checklist and left paying $4,300 less than the first quote. Worth every penny. "
" As a single dad buying a safe car for my teen, the financing section alone saved me from a 7% APR loan. Incredible. "
" I thought I knew how to haggle, but the trade-in tactics got me an extra $2,100 for my old SUV. I'm recommending this to all my friends. "
Research & Pre-Planning
Uncover the real market value of any vehicle and create a target price before you set foot in the showroom.
Financing Fundamentals
Understand every financing option, interest trick, and payment trap so you never get stuck with a bad loan.
Decoding Dealer Marketing
Recognize misleading advertising, fake discounts, and bait-and-switch tactics the moment you see them.
Trade-In Tactics
Get maximum value for your trade-in with proven appraisal and timing strategies.
Winning Negotiations
Use the "5-Step Negotiation Script" to control the conversation and drive the price down.
Add-Ons & Warranty Wisdom
Navigate add-ons, warranties, and F&I products so you only pay for what you truly need.
Paperwork & Final Sign-Off
Read every line of the contract like a lawyer and eliminate hidden fees before you sign.
After-Sale Advantage
Ensure your post-purchase experience—service, recalls, and resale—works to your advantage.
4.9/5 star reviews
A step-by-step video course that shows you exactly how to research, negotiate, and close a car purchase while avoiding hidden fees and costly add-ons.
Instant streaming access to 40 bite-sized video lessons.
Downloadable negotiation scripts, checklists, and pricing calculators.
Lifetime membership to our private 'Deal Smart' community.
Free future updates as dealership tactics evolve.
Today Just
"Best purchase ever!"
" As a single dad buying a safe car for my teen, the financing section alone saved me from a 7% APR loan. Incredible. "
Owned and operated a top-performing franchise dealership for three decades.
Featured on national news outlets as a consumer advocate for fair car pricing.
Helped individual buyers save over $15,000,000 in combined purchase costs.
Voted Dealer of the Year five times by his manufacturer.
Author of the bestselling guide "Dealership Secrets Revealed".
Consultant to major consumer-protection organizations.
We want you to find value in our trainings! We offer full refunds within 30 days. With all of our valuable video training, we are confident you WILL love it!
Absolutely. While the instructor focuses on new-car tactics, all pricing, negotiation, and paperwork strategies apply equally to used vehicles.
No. The course is beginner-friendly and explains every term—MSRP, invoice, APR—in plain English.
Many students complete the course in a weekend and immediately save $2,000-$8,000 on their very next purchase.
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